Which resource should I use next?

Use the linked primary resource for the actual artifact or decision framework. This article addresses the narrower task: price copy refinement or a changed brief.

Quote Copy Edits Separately from a New Audience Rewrite

Illustrative case — not a customer result

Illustrative case: a page approved for technical buyers must now persuade procurement managers. The rewrite may change objections, proof, vocabulary, and the call to action. A line-edit fee can omit the underlying strategy and stakeholder review. Preserve what stays approved and scope only the changed parts.

Apply the decision

Compare audience, offer, and objective with the brief
Separate corrections from new strategic inputs
Estimate research, drafting, and review for the revised brief

Boundary and limitations

Do not charge a strategic rewrite fee for a simple correction or a refinement already covered by the agreement.

Message for this situation

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These comments change the audience from [old] to [new]. I will estimate the research, restructuring, and review as a revised brief rather than a line-edit round.

Decision record to complete

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Approved audience: [complete for this project]
new audience: [complete for this project]
retained copy: [complete for this project]
new research: [complete for this project]
rewrite scope: [complete for this project]
review allowance: [complete for this project]

Frequently asked questions

Which resource should I use next?: Use the linked primary resource for the actual artifact or decision framework. This article addresses the narrower task: price copy refinement or a changed brief.
What should I avoid assuming?: Do not charge a strategic rewrite fee for a simple correction or a refinement already covered by the agreement.

Continue with the next decision

Role-specific solution

Rewrite and Revision Boundaries for Copywriters

Copywriters should distinguish line edits from a strategic rewrite caused by a changed brief, offer, audience, or stakeholder direction.

Next step

Charge for Extra Work

Estimate additions, uncertainty, and scheduling disruption.

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Freelance Change Order Form Template

A freelance change-order form records the original agreement, requested difference, added and removed work, price adjustment, revised milestones, dependencies, and authorized approval. Give each change an identifier so the client can approve a specific version.